Here’s the Knuckles’ take on that bit of wisdom: bullshit.
Or rather bullshit wrapped in a half truth. In the first place, allowing your client to decide how you do your job is wrong. Second, it doesn’t do yours client any good.
Rather, it’s up to you to pick two: Speed and Quality. Price will take care of itself.
Can’t attract clients at the price you want? Then either speed up without lowering quality or raise your quality without slowing the process. Or do both.
Otherwise it won’t matter how cheap you are. If you’re slow, you won’t complete enough jobs to be profitable. And if your work is shoddy you won’t have repeat customers and will be forced to spend valuable time and resources finding new
See, every time Knuckles picks Price and Speed or Price and Quality, he gets yelled at. And that’s the Best Case Scenario. Usually it’s a kick in the nuts and then the check bounces.
No, business needs Speed and Quality. Price is the invisible hand. It’s the one factor that one person can not arbitrarily control. But you have control of the other two. And when you can do a great job when the client needs it, the money will be there.
This advice assumes that you know what the bleeding fuck you’re doing. If you really are slow and shoddy then you really need to find another line of work.
Have a great weekend, ladies. Knuckles will be back next week with more.
5 comments:
That equation went out some time back. My clients began to demand all three about the time the fax became popular in the 80's. I remember it more as a quaint saying - the old timers would kick back with coffee and say, "Yep, in the old days it was Price, Quality, or turnaround - pick two. Now they want all three."
Everyone would chuckle, shake their heads woefully and say, "Dammit Don, you got that right on the nailhead."
Producing a better product in a shorter period of time raises the price of the product or service. That true price will always be paid...either by the client or eaten by the producer. Since the majority of clients want the best in the least amount of time, the simplest solution is to meet those two demands and let the price find its own level.
Knuckles also recalls when clients demanded all three. They got it for a short time. But the cost was supplier burnout and the gradual slippage of quality. Producers who kept quality high within the tight deadlines survived...but only by performing at a consistently high level.
That said, this writer isn't a stranger to the term "kill it and bill it."
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Someone who actually understands Quality *dreamy sigh*
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This has always been true and stil is.
If you try to meet all three, someone has to get fooled.
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